Are Narratives Working For or Against You?
The other day I was meeting with a CEO who asked me what I thought of his company’s narrative. When I asked which narrative, he shot back that deer-in-the-headlights look. Did you know that every organization has four different types of narratives driving their success or failure? When most executives refer to their company’s narrative, they are talking about the well-rehearsed story their brand, marketing, PR, and communications teams tell every day. That’s just one type of