Streetwear: From Post-Modern Counterculture to Mainstream.
Streetwear has long been a symbol of rebellion against the status quo. Tracing it's roots to early surf culture and brands such as Stussy, streetwear has been a uniform for the counterculture. The anti-establishment mindset of silk screening your own shirt to represent your own individual brand and your crew, has made streetwear an inseparable part of skate, punk and hip hop cultures. Streetwear blended the coolness of Greasers with the gritty realities faced by urban youth.