Do we deliberately complicate our messaging just to impress people?
As in so many other professions, people working in PR and communications need special skills to do their jobs. Sometimes we/they want people to know they/we are an expert. And sometimes we/they make things complex to impress (and keep) clients. Face it. I’m guilty of it, occasionally. You might be, too. Joanna Harrod, a strategist at Signal, says PR professionals are not serving their clients well when being too technical and making matters complicated. In an opinion piece (D