What's the deal with Guerrilla Marketing?
When we hear the term ‘guerrilla’ the first thing that comes to mind is savage warfare. So then how can the two words ‘guerrilla’ and ‘marketing’ possibly come together to create anything good for your business? Although the word has been borrowed from the concept of civilian warfare, the only element of the meaning that was kept is the unconventional way of yielding results. Are you a small business looking for an advertising strategy that isn’t costly, yet will have custome