The United Colors
I remember Benetton the clothing brand giant of the 80s and 90s to be a vivid part of my childhood. From fragrances, socks, shirts, etc. I always looked at the packaging and always found a face of all kinds of kids. I didn’t pay much attention to it at the time, in my head these were just kids like me. What I didn’t realize at the time was the impact of these images in the world I was living. Benetton always market itself through global social issues, and it worked for them.