Is There An Upcoming Supply Shortage In Premium TV Ad Inventory?
It’s an exciting time for digital media and It’s no secret that we are in a new age of audience based marketing, powered by data. One of the biggest disruptions in the media space is the new techniques that OTT (Over The Top) and Programmatic TV bring to our tool belts. We have seen how the social giants have dominated ad budgets with self-service programmatic audience targeting in the native world. I believe that this new wave of OTT and Programmatic TV will have an equal im