The great American lie, number four: Consumption.
This article I will explain how to build a psychological reward system for purchasing assets instead of liabilities, and how advertising has trained you to buy liabilities. Liabilities are assets that depreciate, or lose their value over time. Consumer goods such as; clothing, cars, computers, phones. But from a very early age we are taught via advertising that these shiny objects of no future value are to be desired and purchased. This is a false perception. It is socially i