Is it because it's painful and harder than you've ever imagined? Oh yes but don't let that stop you yet. Starting a business is painful but it will be rewarding if you stick to it. Read on... Just like anything in life that you have never done before (be it a workout routine, a commitment to quit smoking/drinking, a college program and etc.), you know the journey is going to be full of surprises, hard-work, frustrations, sweats, tears but at the end it will all be worth it.