What can a transcript do for my podcast?
Have you noticed how some of the biggest names in podcasting (including marketing gurus, such as Pat Flynn and Amy Porterfield) offer a transcript alongside their audio content? The This American Life podcast have had their entire back catalogue transcribed (all the way back to 1995), a huge job involving hundreds of transcripts. You might well wonder why they would go to the trouble, and whether this is something you need to be doing for your podcast too. Read on to find out