The marketing agency of your dreams is hiring! You labor over your resume and cover letter, trying to find clever ways to standout and make sure every element of the job description is addressed within your past work experience. You make it to the first round, a phone interview with HR. You make it to the second round, an in-person interview with the hiring manager and several meetings with your potential teammates. You make it to the third round, a dozen meetings with differ

Conventional wisdom used to make us feel secure that offshoring and outsourcing was limited to low value-add activity. That knowledge-based economies would be safe from competitive pressures coming from outside. That the sometimes frightening ramifications of the “flat world” detailed by Thomas Friedman more than a decade ago were able to be held at bay by offering free lattes and bring your dog to work days. However, silently beneath the surface there is a seismic shift unde

Hopefully by now everyone has read Frenemies by Ken Auletta. The book addresses the epic disruption that all of us in the $2 trillion global advertising and marketing industry are experiencing. The CliffsNotes would say Auletta drives home that technology has changed EVERYTHING. I would argue the most impactful way technology has changed our industry is that it has forced a level of transparency between client and agency. It has pulled back the curtain. For any agency that do