Is it over? Who won? Is there a Veteran’s Association? We were there. Some of us traveled the world marketing brands to athletes and musicians. One of our partners was Editor of the leading outdoor industry trade magazine, interviewing footwear Generals. Since the internet became the world’s largest shoe store, the rules of marketing have changed dramatically, while brand dynamics have not. The marketing funnel now contains hairpin turns, Y-valves and deputized micro-influenc

Mike and Ike fruit candy grew slowly for 70 years but couldn’t get out of the category basement. After listening to consumers and a social marketing expert talk about how to go viral, we invented fictitious characters posing as the brand’s namesakes and flung them in a celebrity-level creative split over “the candy”. Mike took to producing rap videos and Ike pursued street art. The ensuing multi-media campaign drove 3X industry growth, added a million Facebook fans and overto

Cauldryn makes powerful, battery-powered bottles that hold liquids at temperatures up to boiling for hours. Cool if you don’t already own a travel mug, thermos or a sport bottle that does an adequate job. Of course you do. Therein lies the marketing challenge. The world was not waiting for Cauldryn, however everyone likes beverages at a certain temperature. Cauldryn also has a blender attachment and will keep your margarita icy. So what? So what is that Cauldryn can legitimat

Not long ago we listened to music on analog speakers, connected to a stereo, not a phone. Fast forward to cloud-based digital bliss. Are the speakers inside your ear buds high technology or low technology? How about your phone charger? Are you sure? Are all low technology products created equal? ToughTested makes harsh-condition ear buds that reduce ambient noise. And wireless chargers that detect the brand of your device to insure fast, optimal charging without damage to you

The Fresh City website is part of a repositioning from traditional retail to Boston's premier business catering brand.

Supporting Youngs ownership team and Dave Fuller of Airstream Productions, who have been crafting advertising together for Youngs Furniture for decades, Elevator North added copy and another creative cook in the kitchen for this years spot, running in Portland this fall.

Elevator North is pleased to be handling social media for The Green Company, a leading Massachusetts real estate developer now featuring The Lanterns in Ashland, MA and Hatherly Rise in The Pinehills, Plymouth, MA