Thanks to the expansion of the internet, freelance designers are now able to find more work than ever before. What’s more, it may be more preferential for businesses to seek out freelance support rather than having to head straight for an agency. But why hire a freelance designer over an agency expert? What are the major differences? Let’s take a closer look. Freelancers are More Cost-Effective The cost-effectiveness of hiring freelance designers is massive. This is beca

Ever wondered why print advertising still exists? It can seem a little odd that, in a day and age where so much marketing takes place online, businesses are still printing commercial spots in newspapers and magazines. Not just that, but business cards, flyers and brochures are all still massively popular. But why is this? Shouldn’t we all be thinking about digital marketing in 2019? It may surprise you, but statistics show that you are likely to be up to 70% more memorable

We move people to empower each other. We move people together. 2019 has started by allowing Toucan the resposnibiliy to design the marketing material for Empower, an event due to take place in May 2019. Following on from the success of the #metoo campaign, I looked towards a powerful image to convey the message of what is a sensitive subject, with strong colours from the Daughter Arise logo. Empower - Childhood sexual abuse/molestation affects many lives in the aftermath, and

“Product descriptions are integral to influencing the choice between one item or service and another. Ensure that your business is first choice by commissioning Toucan Marketing to write product descriptions for your business.” Product descriptions provide a challenge because many points have to be communicated in a relatively small amount of words. It is important that the most alluring points are not missed out in favour of something that seems appealing but is really quite

Since the emergence and the growing importance of online marketing, press releases have changed dramatically. A press release is a tool used to reach out to the media to tell a newsworthy story. Whether your business has hit a major milestone, launched a new product that will impact a market or anything else that would be of interest to your audience, you could use a press release. But to use a press release effectively, there are some strategies. Here are some of the main re

Copy editing “The quality of your copy reflects the professionalism of your business. Bad spelling and grammar can loose your company prospective clients and decrease profitability. Toucan ensures that your business's public image is as glowing as the service or product that you provide.” There is no point having excellent content on your company blog if it is littered with mistakes. A catchy slogan or innovative tag-line is soon ruined by a misspelt word or grammatical mista

The importance of social media marketing is no longer in question. Its now accepted as a powerful marketing tool that if used correctly, it can have a positive impact upon your business. You cannot measure the success of social media marketing in likes, retweets or fans, there’s more to it. The better your business understands it, the success rate of any social media campaign will increase! The definition of social media marketing is difficult to nail down precisely as to wh

A well-crafted CV is the difference between you or someone else securing the job that you desire. A successful CV is written with the perception of the employer in mind and inspires confidence from the outset. The institutions that you attended and the jobs that you have undertaken are facts that you can not change. Therefore you might think that the order with which these facts are stated makes no difference to your ability to secure a job. However, this is incorrect. The ch

“Clients commission our writers repeatedly. They know they can depend on a consistent standard of writing that is of exceptional quality.” We have a team of highly experienced and proficient writers that create custom content for many satisfied clients. Toucan solely hire proven writers who are able to demonstrate impressive experience and an aptitude for writing premium quality copy. Our writers work hard to create excellent content that is comprehensively well-researched. T

“Branding can only be deemed as successful if it is innovative, thereby capturing the attention of the target audience. Toucan creates brands that demand to be noticed.“ Toucan have extensive experience of providing a wide-range of branding options for our clients. You can choose what specific branding you require for your business. Toucan can assist you if you need a new name that is memorable. We can also help to summarise your business with a cutting-edge tag line or sloga

Toucan invite a team of cutting-edge writers and marketers to showcase their talent according to your company's specific needs. This guarantees that only the best, most relevant freelancer is hired for your unique project. This personalised service ensures that you are 100% satisfied with your choice. Toucan is creating a hype within the marketing and advertising sector. Now let us create a buzz around your service or product. Our forward-thinking method promotes experimental

Toucan is a revolutionary marketing company who has undertaken a game-changing approach. We employ an alternative ethos to that of our competitors. Toucan want you to succeed without relying on old and tired techniques. We will help you to forge a pioneering and enterprising identity for your company. This is because we invest in visionaries. Toucan Marketing are eager to develop and establish fresh and exciting talent.