From revolutionary AI-powered eye scanning technology to new plans for a censored Google search engine in China, the week has not been short of interesting news: 1. Google employees outraged by plans for a censored search engine Leaked news of Google’s plans to launch a censored search engine in China has caused alarm amongst its employees, with around 10000 staff members reportedly signing a petition which argues for greater transparency from the tech firm. Employees were up

From Tommy Hilfiger’s Bluetooth clothing range to the soaring UK heatwave temperatures, the week has not been short of surprising news: 1. Britain becomes hottest country in Europe British people do love to talk about the weather and the UK heatwave has certainly provided ample room for discussion. On Thursday temperatures reached fever-pitch, quite literally, with highs of 35C in some parts of the country: making Britain the hottest destination in Europe. Whilst many people

From internet delivered by balloons to Obama’s speech at Nelson Mandela’s centenary, this week has not been short of powerful news: 1. Netflix and Amazon subscriptions overtake pay-TV An Ofcom Media Nation report published this week found that subscriptions to streaming services such as Netflix and Amazon Prime Video have overtaken traditional pay-TV services, for the first time. Subscriptions to Netflix, Amazon and NOW TV totalled 15.4 million in 2017. The report also highli

With technology a part of everyday life, and a popular conversation topic, it’s good to keep up with the latest technological headlines from this week. It may only be Tuesday, but there are already three technology stories which have grabbed our attention: 1. Amazon Alexa: Is the family friendly device really suitable for children? The Amazon Alexa has been a very popular device since its release in November 2014, and sold 20 million devices last year in the UK alone. One of

We are starting a new series on the blog where we will be rounding up five interesting stories that caught our eye during the week. From the World Cup to Elon Musk’s feats of engineering, this week has not been short of astonishing news: 1. It’s coming home… It would be impossible to round-up the week’s events without including England’s World Cup journey. The story of England’s success created a change in the British air with positivity and patriotism abound, although it was

“There is no such thing as bad publicity” The phrase has become almost comically associated with public relations, yet lately we have seen a more serious look at the ethics and accountability of media relations. The consumer goods company and world’s second largest advertiser, Unilever, made headlines at the beginning of the year when it announced its warnings to internet giants Facebook and Google at the IAB Annual Leadership Meeting. Unilever’s Chief Marketing Officer Keith

For international SMEs looking to enter the UK market, the process of building a reputation and winning loyal clients can seem daunting. As a new company with an exciting product, there is a wealth of potential clients to be won. However, this key revenue base can be obstructed by more established companies. At this point, PR becomes an essential tool for smaller, international companies to help drive their business forwards and establish a credible reputation. PR has the pow

Last week we attended the UC Expo 2018 in London, an event which brings together more than 6000 industry experts and UC professionals to discuss the latest developments in enterprise collaboration. With new technologies emerging each day and society adapting to a ‘digital culture’ both at work and in daily life, the UC Expo offered a timely discussion around the impact of these changes in enterprise communication. Many pioneering tech companies were present, including Microso

The royal wedding was not the only exciting event last weekend; Friday evening saw the annual Express and Echo Business Awards which celebrates the achievements of businesses in Exeter and the surrounding areas. The impressive setting of Sandy Park was the perfect backdrop for the night, in an awards ceremony which recognises the drive and commitment of the local business community. It was a fantastic evening from the prosecco reception to a delicious three-course dinner, com

News coverage is more accessible and on demand than ever. According to the National Readership Survey, 94% of adults in Great Britain read newsbrands and magazines in one way or another: If we don’t see the latest headlines on our phones, we read them in the daily newspapers, or watch them on news channels. With that in mind, we have rounded up five of the key technology stories dominating readers’ news feeds, and which businesses should also be paying attention to: 1. GDPR A

We are in a particularly sunny mood here at Five Zero, partly because of the glorious weather last week, but mostly owing to our recent business award nominations! Last Thursday we attended the glittering Exeter Living Awards night – having made it to the finals of the Business Services Category. It was a fantastic evening spent with friends at Exeter University’s Great Hall, enjoying some fine dining and entertainment, and hearing from the many inspiring local companies. It

“So what are your plans now?” This is the inevitable question which many graduates encounter upon leaving university. Everyone from relatives to polite conversationalists are interested in what you are going to do. The only problem is: you’re not quite sure yourself. As we emerge from the relatively structured and familiar cocoon of the education system, beginning a career in the professional world can be intimidating. For graduates who are interested in the creative industri

Deciphering what exactly PR is can be a tricky subject. For many people, PR conjures visions of glamorous parties, celebrity press releases and Absolutely Fabulous-style shenanigans. There is also an idea that PR is about sensationalism, spinning outlandish stories and manipulating public perception. For everyone else, public relations is a mystery. Whichever associations or stereotypes you form, what becomes clear is that there are many misconceptions around PR. This air of

We made it to the finals of the Exeter Living Awards! No silverware, but a great night with friends at Exeter University's Great Hall.

Technology is shaping modern life- but how much control do we have? In the 1870s Anthony Trollope’s novel ‘The Way We Live Now’, examined the social climbing, greed and corruption which underlined Victorian society. Now in 2018, Trollope might find some things unchanged. However, there is something undeniably different. From what we read, to where we shop and how we communicate, the way we live now is digital. More than three billion people are registered on a social network[