Is it that simple,Yes it is. So why do more than 70% of productintroductions fail? Here are some of my insights to inspire you and maybe help you to reflect on your own companies achievements in #productdevelopment & #productmarketing. Development process not balancing correctly between your markets & their needs, key-features & technology and your businessgoals Insufficient knowledge of your targetgroup pains and gains (stop guessing) Lack of productdevelopment competences

WHY? Because otherwise you will overlook what your product really needs to offer to its potential customers. Customers are nowadays well informed about products, and in most cases well pre-informed about possible solutions before inviting a potential supplier. Often they already knows what they want. This is one of the biggest pitfalls created by all content that is available nowadays. In my view there is a huge gap between what a customer wants and what they truly need. The

De voordelen van alignment, Er zijn er uiteraard nog veel meer, maar deze vind ik zelf het meest relevant. Wil je aan de slag om een product strategy te maken, stuur mij dan een berichtje, dan krijg je een bulletlist om een begin te maken. Heel veel productsuccess gewenst! #productmanager #productstrategie #productdevelopment #businessobjectives #productmanagement

If you want to avoid spending too much time and investments on ideas that don’t work, dive into this book. #Sprint, how to solve big problems and test new ideas in just 5 days. The book is easy to read, very structured and entertaining. It offers good methodologies for strategy, ideation, quick scanning thought prototyping and testing. Some take- aways from the book and very helpful for #productmanagers as well: 1. Don’t jump into solutions, map out the problem and agree on a

Eindelijk is het dan zover, ik ga voor mijn passie. Het afgelopen half jaar was een waanzinnig spannende, interessante en inspirerende ontdekkingsreis. Het is nu tijd om de gebaande paden te verlaten voor een nieuw avontuur, en oh wat is dat spannend.Dat half jaar heeft mij doen realiseren dat al mijn 'bagage' als productontwikkelaar, productmanager, productmarketeer waardevol is voor veel bedrijven. Mijn professionele 'bagage' deel ik graag met jullie. Het gespreide bedje m

Every company claims to be customer focussed, but what does it actually mean? Do you accept any request from a customer to please him and ‘throw’ into the PD department? Of course we don’t, everybody would say, but I can tell you this happens more in B2B organizations then you might think. There is always this exception for that specific customer and the problem is that the customer (without having the state-of-the-art solution knowledge) already has an idea what he wants. Wh

In the past productmarketing was about creating productsheets and catalogues. The focus was on the product itself rather then taking stakeholders by the hand during the customer journey. Customers have so many options to choose from nowadays, meaning your productmarketing material should raise an eyebrow when your target group is exposed to it. Both timing and content need to be spot-on and meaningful for your target group. But why do I still see cases of too much detailed, t

Developing products is not that complicated, but developing the right products for your target group, marketing & selling them in the correct way, that is the most crucial part of any development. Focus, clear directions and managing multidisciplinary teams lead to great results. The correct objective and value proposition towards your target group should be leading and can help to focus on what your offer will be. If your value proposition is covering the customers problem,