Like a human being, people fall and stay in love with brands not merely because of the tangible, but also because of the SOUL. Google “Soul/brand/company" and watch as headline after headline pops up talking about how this or that company and brand has lost its soul. At SoloUnion, we help you rediscover that soul and then articulate it in a way that resonates in today’s world. It’s not easy. It takes lots of in-depth research, conversations with people from yesterday and tod

Accenture and big consulting want to control the creative industry to win more revenue for themselves, not to produce revenue boosting creative for their clients. There is really no difference between Sorrell’s WPP and Accenture, Deloitte’s etc. They are ethically neutral organizations that place profit before product and people. (read Fortune's interview with Kevin Sneader, CEO of McKinsey for proof - slippery). Accenture’s say the reason they are buying up quality creative

I believe in my abilities. And I know what my abilities are. I worked out pretty early on in my career that HR and finance were not good career choices. I am great at creating an environment within which people are propelled forward into creating a body of work unmatched by anything they have done before - both clients and the people that work for me. I foster an atmosphere of brutal fun. People always know where they stand with me. People always know where their work stands

China Shop Note Feb 2019. The Cannabis Clash is going big league this weekend with the debut of a 2 minute Spike Jonze film for Medmen – I visited one of their shops in Los Angeles and to me they are the first true mass consumer facing brand I have seen.To my mind there is no doubt that this cannabis snowball is never going to stop rolling, so to speak. I’m told the Jonze film is a work of art. Samsung released their new phones this weekend – but the one I promise you will at