I can remember the first Xerocon in Napier New Zealand back in 2010 when I was Country Manager for Xero Australia. Now Xerocon Australia is nearly here with some 4,000+ delegates attending. I currently live in Koh Samui, Thailand, and I’ve been reflecting on this crazy thing called ‘Conference Swag’. It is crazy. Why? Well, most of the swag is just plain plastic trinkets that get thrown away a week after the conference and guess what, those trinkets end up on beaches and in o