The e-commerce space is growing, along with its complications. Consumers continue to shift their spending and purchasing habits in order to reap the benefits of e-commerce, including the convenience of receiving products straight to their door, saving time by not having to visit a store, and finding products quickly and more easily than in-store. It’s an exciting time to be a retailer in the e-commerce space! This shift in consumer behaviour parallels an upward shift in the n

By Aditi Kant While chatbots are relatively new, you might not know them as you do today without Alan Turing’s famous Turing Test, established way back in 1950. If you’re not familiar with the Turing Test, it’s a test of a machine’s ability to exhibit intelligent behaviour comparable to, or indistinguishable from, that of a human. With its creation, Alan Turing unknowingly established the foundation for chatbots. Cool right? More recently, Facebook’s messenger service has bec

Take a look at this image. Off the bat, you’d write this website off as a total UX nightmare, right? If you agree, you’ll be shocked to know that this website actually does a pretty great job at converting customers. UX principles typically communicate that a website has to be well designed and easy to use, otherwise, there will be high drop rates and low conversion. On the contrary, there are several poorly designed websites, like the example above, that have high and consis

Mobile devices are constantly getting faster, more advanced and being built with more capabilities. Subsequently, this has resulted in a wide-spread mobile-first approach to browsing online. In a world of targeted ads and endless options, it’s no wonder people do a lot of browsing on their mobile devices. Why is it that higher mobile usage doesn’t translate to high conversion on mobile devices? Companies spend a lot of advertising money on targeting audiences through various

Mobile devices are small but mighty. In the last decade, mobile devices have evolved to such an advanced state, there are stacks of capabilities no one could have imagined just 20 years ago. These handheld devices can instantly do tasks that used to require huge computers. Mobile devices are now most people’s little sidekick, meant to be taken with you on-the-go for the purpose of communicating with others, taking pictures, calculating, navigating directions and finding infor

Sudipt Shah | Founder & CEO, Digital of Things When designing User Experience (UX), there are a number of heuristics UX-ers need to consider. Design and UI always feature as high priority and you see many websites with cool looking features, from parallax scrolling, full bleed images, and subtle animations, wide image shots etc. Sure, these all play a big part in the overall experience, but sometimes, users just want to be able to complete a task as quickly as possible. A key

Think about the last few websites you visited. There’s a high probability that a good number of these visits were made using a mobile device. If this rings true, you’re definitely not alone (and don’t worry - we’re not here to judge you on your possible mobile phone addiction). Studies have found that more and more consumers are steadily shifting to viewing a large portion of content online. As mobile usage increases on a global scale, it makes sense that tendencies to consum

The UAE is one of the most culturally diverse countries in the world. With over 200 nationalities and various cultural differences at play, how do you understand your customers and design a UX strategy to meet their growing expectations? For those who couldn’t make it to the event last week, you can watch it here. We've also pulled out some of the key points that were covered: 1. Adopting a cross-cultural UX strategy is not a luxury anymore, users want a product that acknowle

Sudipt Shah | Founder & CEO, Digital of Things Rumour has it that by 2020, customer experience will overtake price and product quality as the key brand differentiator. In a time of increased competition, shorter attention spans, and most things available at the touch of a button, this makes a lot of sense. The e-commerce industry is growing at a significant rate, and therefore a big part of customer experience is now online user experience (UX). Since moving to the United Ara

Take a quick moment and think about the last time you were on a social networking site like Instagram or Facebook. Does anything stick out about that experience? I bet you aren’t able to recall more than half of what you saw. These days, between catchy article headlines, product placements, advertisements and aesthetically pleasing images and designs, we have millions of different things fighting for our attention. The digital space has changed dramatically and in order to gr

In case you missed it, last week on the blog we talked about consistency, clarity and standards. Today, last but not least, UX Principle #10 - User control and freedom! Hands up if you’ve used Outlook? How many times have you poured over an email before you hit send, only to realise you’ve sent it to the wrong person? You’re not alone! You spend the next 10 minutes trying to find the recall button, at this point the email has already been read and can’t be recalled. When you

In case you missed it, yesterday on the blog we talked about why you need to think about all customer intents in order to make the experience efficient and flexible for the user. Today, we’re discussing consistency, clarity and standards. Let’s look at them one by one. Consistency Make your site consistent in terms of icons, colours and styles, this will keep it clear for your customers. Mismatching colours, call to action buttons and font sizes all add to a user’s cognitive

In case you missed it, yesterday we talked about the importance of showing errors up front. Today, efficiency and flexibility. Have you ever noticed how Airbnb allows you to quickly scan homes, look at the price, rating and check photos? You don't actually have to click on the rental or open up multiple tabs to check out each item, the platform is flexible, therefore, it’s flexible for the user. Flexibility doesn’t just follow a linear path, it's about knowing your customers

In case you missed it, yesterday's post was all about recognition over recall - don't make your users do all the work, take an educated guess instead. Today we’re looking at how you can prevent a user error before it happens. This one is short and sweet! One of the most frustrating problems for a user is when they do something online and it goes pear shaped, especially when there are loads of ways to prevent that from happening in the first place. We’ve previously talked abou

In case you missed it, yesterday we discussed the importance of automating behind the scenes to reduce effort for your customers. Continuing in the same vein, today we’ll give you some examples of how to reduce cognitive load through recognition. This means, in very simple terms, recognise what the user is trying to do, don't make them recall information. Let’s talk about Uber. Uber are very good at making an educated guess of the user’s intention. Every morning, around 7am,

In case you missed it, last time we talked about the importance of keeping your users updated and using microinteractions to indicate when a task has been registered or completed. Today. Automate, automate, automate! Automate as much as you can! Why? Because when you automate, you reduce the amount of effort your users need to complete a task, which is a great thing. The system should do the hard work, not your users. Take online payment for example. Some websites still ask t

In case you missed it, yesterday we talked about how a website with a clean and simple design works really well if you’re selling a product concept. Today we’re discussing status and feedback. In other words, how to reduce cognitive load by keeping your users informed of what’s going on at a particular moment in time. How many times have you clicked on a link or call to action and nothing appears to be happening? *tumbleweed moment*. It’s frustrating right? Correct! It leads

In case you missed it, yesterday we explored personalisation and showed the value of getting your users to set their preferences early on so you can make better, personalised recommendations. Today, the great debate. Minimalist design and aesthetics. The old adage rings true, first impressions matter and that's no exception when it comes to your website or app. Aesthetics and a minimalist design are extremely important when you want to make a good first impression, especially

In case you missed it, yesterday we demonstrated the importance of presenting your content in a natural and logical order, using words and phrases your customers understand. Today’s blog post is all about making it user-centric through personalisation. We’ve touched on personalisation in the past, specifically how Apple Music use gamification to encourage their users to pick the artists and genres they like. Personalisation only works when there is a win win for the user and

In case you missed it, yesterday we touched on the importance of giving your customers a memorable experience by reducing cognitive load and making the experience user-centric. Today we’ll show you how to make it user-centric by matching the real world - one of the key UX principles. Let's say you’re casually browsing a website when suddenly the page you clicked on can’t be found. What would you rather see? ‘HTTP Error 404’ or ‘Whoopsie daisy, we can’t seem to find the page y