Is the legal fine print undermining your brand?
Legal doesn't have to be the Sales Prevention Unit Sustainable growth in any business requires a solid brand. Marketing, sales, and product development teams work hard to deliver a consistent brand experience through the company’s goods, services, shops and websites. But where do your terms of business fit into the customer experience? Does Legal draft terms and conditions, then send them over for Marketing to apply the logo and change the font? If so, ask yourself if that’s