If you’re in sales and reading this you know this scene well….It is the last week of the month, you are $15,000 below your sales goal, if you do not hit it you will either not earn a commission check or have a reduced one, you make a plan to double your activity, calling every client in your pipeline, multiple times, you make cold calls with abundance offering one time deals that expire, and on and on. There is a dirty little secret in the world of your prospects…your custome