If you are familiar with Baby Boomer, Gen X, Y and Z, then it's time to get ready for thinking about the influence the Alpha Generation has on travel. Born after 2010, the year in which Instagram and the iPad debuted, this tech-powered generation is set to become the most formally educated, wealthiest and long-living generation. In a free report released by the Expedia Group useful information is shared based on research conducted in Australia, Brazil,Canada, China, Germany,

There’s nothing that will ruin a great bike ride like an unexpected problem requiring repair. On my recent trip to Emilia-Romagna in Italy, I met road cycling enthusiast, Hotel Belvedere tour guide and entrepreneur, Filippo Grandicelli, who leads hundreds of guests around the region. Necessity is the mother of invention especially when you have mechanical problems when you’re a cyclist and a cycling tour guide. Filippo has been working on an innovative solution to help cyclis

As the popularity of e-bikes, cycling, mountain biking and trail development continue to grow and increase opportunities for visitors and citizens alike, new policies are helping guide appropriate behavior. In a post on bicycling.com they report "Electric bike sales jumped by an incredible 91 percent from 2016 to 2017 alone, according to the market research firm NPD Group. It’s a $77.1 million industry, and there’s no sign of a slowdown. Last year, e-bike sales even surpassed

The interest in creating memorable experiences with food for travellers continues to rise. Some refer to this opportunity as food tourism, culinary tourism, or gastronomy tourism but they are all targeting the same. "The World Tourism Organization (UNWTO) in their free, newly released 43-page guidelines, defines gastronomy tourism as “a type of tourism activity which is characterized by the visitor’s experience linked with food and related products and activities while travel

Whether you agree with legalization or not, companies across Canada are exploring the potential for cannabis tourism. While the outlook for Canada’s cannabis tourism industry is still uncertain, and sure to evolve as the laws related to the promotion and consumption of marijuana are introduced, expect to see significant evolutions and new opportunities for tourism businesses to innovate and bring cannabis tourism into the tourism experience[1]. Exact figures for the size of t

The Adventure Travel Trade Association’s 2018 report on 20 Adventure Trends to Watch indicated that solo travel was a trend on the rise, and 2019 trend articles suggest this segment continues to evolve and grow. And while female solo travel has been the predominant focus, Trekksoft’s 2019 Travel Trends Report suggests that solo travel ‘has extended across all generations and to many destinations’. Canada’s most recent census results show that single-person households are more

Leveraging Your DMO Tourism businesses often ask how they can work with their destination marketing/management organization (DMO) to take advantage of the services these organizations provide. Reading recent stakeholder newsletters from DMOs across Canada it struck me that the time has never been better to leverage the numerous programs that are currently offered. DMOs are delivering a wide array of innovative programs to support industry, product and business development. He

Wellness Tourism Wellness tourism is travel associated with the pursuit of maintaining or enhancing one's well-being and can include healthy living, rejuvenation and relaxation, meaning and connection, authentic experiences, as well as disease prevention and management. Representing a $4.2 trillion (USD) market in 2017, according to the Global Wellness Institute, the wellness economy grew 12.8% between 2015-2017[1]. As the population ages, our lives become increasingly hectic