HOW TO DISCOVER, FORMAT AND MARKET GLOBE-TROTTING BRANDS?
LESSONS FROM SKY, BBC WORLDWIDE, EX ON THE BEACH AND BBC SPORT In case you missed my article in Broadcast magazine this week… here it is! What are the skills needed to discover, format and market globe-trotting brands? Linda Green asks five creatives working in areas across the industry Don’t be prescriptive. Trust gut-based creative leaps of faith. Denny Tu Head of planning and strategy, Sky Sky’s in-house creative agency has a mammoth task: to deliver an incredible amount o