We don't wag the dog. We blow up the dog.
There's one magazine that has followed me around for the past twenty-odd years. It's called Werbung & Verkaufen, or WUV. It's a German advertising magazine, and it's based here in Munich. I've fallen in and out of love with it at least a hundred times since 1998. We're currently experiencing a lengthier period of romance that might have my wife worried. I can clearly remember holding a copy of it in my hands for the first time at Ammirati Puris Lintas in Frankfurt: I think it