Speed matters. Google now processes over 40,000 search queries every second. That’s 12 million searches by the time you read this five-minute article. Page speed matters too. Slow load times create a poor first impression as they negatively impact on your website’s authority and level of audience engagement. Every second counts when it comes to conversions. Delay equates to dissatisfaction, and as over 44 per cent of people will share their online shopping experience, you don

Controlling your images is the first step in controlling your webpage download speeds, especially on a mobile device. On-page SEO factors, such as images, may affect performance. Image optimisation is essential, and having the right image is essential too. But before you think about the technical aspects of search engine optimisation, think about the message your image is portraying. Is it connecting with your audience, is it sending the right message for your particular busi

Five simple steps on how to make your website faster: Nifty navigation For the best search optimisation, your website should have a good site structure supported by clear navigation. A main reason for having a strong framework is that site links (sub-links) are awarded by Google based on a good site structure. Site links show your main page and then other relevant links that go directly to internal pages. This is a huge advantage for searching and attracting website traffic.