Educators are known for being strong communicators. Perfectly able to use language in an adaptable way to suit every sort of learner. You’re able to inspire, inform and ignite the internal passion within for users of your products and services. But, there is one caveat. You're constantly in a tiring struggle to sell your vision, expertise and EdTech platforms to those who can benefit enormously from them. So what should you do? While there isn't a single correct answer as eac

So you're looking for a (savvy, creative, goal-focused, professional, organised, timely, straight-talking, detailed, gifted, affordable) copywriter in Leeds. In short, you're actually looking for a good copywriter. It's you're lucky day. You're on this page because you're looking for a copywriter in Leeds, so it’s fair to assume that your based somewhere in the area(or if not in Leeds itself, then somewhere nearby like Bradford or Wakefield or Skipton). I'm Anthony Clayton. I

I came up with the theory of customer benefit surplus. Just in the last few days. It applies most to B2C products. What Is a Customer Benefit Surplus? A CBS occurs at the moment when a prospect reading copy realises that the benefits of a purchase outweighs the negatives. Though this may sound like a very rational way to transition to a certain frame of mind about a product or service, it is not. It is highly based upon emotional and subjective views brought about by the way

Part of being a successful EdTech business and selling your solution online is being able to craft effective marketing messages which persuade prospects to try your product or service. And while there are many forms your marketing messages can take, there’s usually no better replacement in communicating your message than the traditional way. A solid and steadfast sales letter. It’s a staple of any online information-driven business and gives visitors a chance to get your enti