What is a Direct Funder?
Simply put, a Direct Funder is the company actually providing the working capital when applying for a Merchant Cash Advance. When you’re dealing with a Direct Funder, you are speaking to the company making the funding offer, and eliminating the middlemen. These middlemen can be referred to as brokers, ISO (Independent Sales Organizations), and referral partners. But they all essentially operate in the same way; they reach out to your business, shop your request out to various