Netflix: Confidence or Conundrum?
Yesterday Netflix announced its largest price increase since it launched its domestic online streaming service in 2012. US subscribers can expect a 13% to 18% hike in their monthly charges. For example, if you're on the Family Plan you used to pay $11 per month, and going forward the charge will be $13 per month. Right, it's not a huge increase for most customers, but it signifies some pretty remarkable confidence that Netflix customers have less price elasticity than the av