BID SMART NOT BIG - REMARKETING LIKE A BOSS!
So top generics suck, right?! They take up half of your click volume and cost the earth to compete! Before you know it you're out of budget and out of hope - so it's back to the safety of your brand terms and those teeny tiny CPC's. Well thanks, but no thanks! The key to this headache is not to increase bids to annoy the competition, thus creating a price war in the threshold of pettiness that is the auction insights, but instead make use of what you already have: Intent! In