What happened to the Sneaker Wars?
Is it over? Who won? Is there a Veteran’s Association? We were there. Some of us traveled the world marketing brands to athletes and musicians. One of our partners was Editor of the leading outdoor industry trade magazine, interviewing footwear Generals. Since the internet became the world’s largest shoe store, the rules of marketing have changed dramatically, while brand dynamics have not. The marketing funnel now contains hairpin turns, Y-valves and deputized micro-influenc