WHAT IS A LOGO?
Ahhhh…the age old argument between designers and clientele. Well, not really an argument, more of a discussion. “I would like my new logo to have a great view of the ocean in it with a pretty sunset, it has to have a surfer standing on the side of it with a VW van behind the surfer guy and”….on and on and on. Sounds like a really pretty picture doesn’t it, or t-shirt, or painting…or even a store sign, but much too busy to be a logo design. Let’s dig a little further into the