Are You Collecting the Right Data?
For companies seeking to answer questions, solve problems, and make decisions via data, there has never been a better time to do so. The technology to collect and store data is declining in cost, and the tools to analyze that data are even cheaper (or free). So what is it that still causes analytics initiatives to fail? The most difficult part of any analytics project is not the technology, the mathematics, or the business objective, but instead the marrying of the technology