What's with me and my obsession with ideas?
Ideas are at the very heart of everything I do. That's because ideas matter. Good ideas get attention, keep attention and they drive delight which drives dollars. Ideas are the foundation of every project, big and small. Personal and professional. There is never an excuse for a "no idea" piece of communication whether it's a single email, a series of emails, a full blown marketing campaign or an event. Ideas are what you offer your audience in exchange for their attention. To