What do Women want in Reward Programs?
75% of women in India are the primary shoppers in their households. The psychology behind what women and men want in relation to consumption are polar opposites. Rewards entice women to try such brands for the first time. Implementing a loyalty program integrated with needs of a woman consumer can only help benefit an enterprise. Loyalty program membership is higher for women in the beauty, restaurant and household supply categories in contrast to men who show more interest i