A Picture Is Not Worth a Thousand Words.
When designing a brand, imagery is one of many crucial components to consider. Even if you decide to not use photographic imagery at all! So how do you pick how much imagery is good for your business? You have to understand your target market and the product/service you are providing. National Parks can use big awe inspiring photos with a single line of text saying something like, "Satisfy your wanderlust.", And people will plan to visit the park to see more. But if you are s