Holiday 2019 | Where were people buying?
Our Kotler Digital analysis team recently leveraged our cutting-edge KDP technology to gain insight into how and where customers purchased their Holiday gifts last year. Their findings showed that almost 47% of people surveyed said they purchased ALL their gifts online. Since Kotler Digital is a leading digital marketing agency, we decided to do a deep dive into what is driving the increase in online shopping. Summary Findings For the 2019 holiday shopping season, Kotler Digi