Let’s talk about marketing materials.
We all agree that marketing material is a substantial expression of your brand and a crucial part of your marketing plan. Printed materials tend to float around. Not only that, but if you’re selling a “high involvement” product — something that’s expensive or important such as a premium honey, or a high-priced service, your customer will want to have that information close at hand. This is what kicked my imagination and my creative instinct in conceptualising these materials