I FULLY believe in 1) investing in your business and 2) paying artists for their work. I also fully believe in being smart with your money and investing in things that are assets (that create profit). Logos do not directly create profit. Sure, a poorly made logo is uncomfortable to look at - but with all of the technology today, it's actually somewhat hard to make a bad logo. And I would rather spend money on something like a photographer, a videographer, or email marketing.