Using Email as a Marketing Tool: Is It Still Relevant?
October 22, 2019 Clients frequently ask us if email marketing is still a worthy lead-producing marketing. We've all been led to believe that social media is much more “in” and more effective than email in reaching prospective customers—and influencers, who in turn, can perpetuate the message. The truth is, however, the data does not back up the hype. As we like to tell our clients when in doubt, look at the research or science behind an initiative before making marketing deci