Get Reviews...like NOW!
TLDR; Care deeply about your online reputation and take action! Social proof produces one of the highest levels of conversion. We see this phenomenon in retail when there's a "buying frenzy" and people are acting irrationally on the storeroom floor, but it also happens online. Why? Two reasons: Fear of Missing Out (FOMO) and the desire to avoid a "buying mistake". Today, buyers use testimonials/recommendations (like Nextdoor) as well as 3rd party ratings systems (like Google