Identity Labels - Are we going bonkers?
Hi, I’m Emma. I’m a lesbian! No, I’m a woman who loves women! No, I’m a human being who loves my fellow man, woman, non-binary, transgender, pan… Last week, I got into a conversation with some writer colleagues about the marketing of an event we are putting on for readers of lesbian fiction. The issue of ensuring inclusively across the diverse range of gender and sexual orientation categories came up and generated unresolved debate. Marketing is more effective when focused. B