If brands are becoming activists for good what should charities and INGOs become?
A recent YouGov survey found that more than half of UK consumers believe brands have a responsibility to wider society. This has led to commercial organisations seeking to develop and promote their social credentials which is sometimes making them behave more like charities and INGOs than traditional brands. What are the implications of this? I am a guest speaker on this topic at an event for the International Broadcasting Trust on March 3rd. This is a members only event so