The Lexford Notebook. Product Governance. Identifying the customer target market.
A fundamental part of product governance is to ensure that a product is designed to meet the needs of an identified target customer market. This sounds obvious. But product design and development can often be in response to the competitive market, as increments to existing products, limited by system technology or with regard to inflexible distribution channels. If these factors become the primary influencers of product design and development, with customer needs being post-r