Is Direct Mail The Answer to Your Company’s Digital Media Strategy?
I know many of you are saying that sounds ridiculous. After all, we’re talking about snail mail here, right? While a lot of organizations are still using direct mail in a traditional way to prospect for new customers, many aren’t using it to its full potential in the digital age. Traditionally, companies have viewed direct mail and digital marketing as existing in two different worlds. But, if you use the two together in a holistic approach you’ll create a symbiotic relations