Want to know the hardest question you’ll have to answer in order to achieve your goals? Here’s the question: What's the big, juicy, emotional, hot-button purpose behind that goal? Ugh. Seriously? Let me guess, you’re probably thinking something like “Come on! There has to be a better question than that one.” It’s a zinger, right? If you’re like most people, you didn’t immediately have an answer for that one, did you? How do I know? Because having been a coach for almost 14 ye