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75 Marketing Stats you Need to Know for 2019

Updated: Jun 4

Marketing is a fast paced world and trends are changing all the time. It can be difficult to keep up with but, and this is a huge but, it's essential you're at the top of your game at all times.

Self development is super important to me. I know I'm good at what I do but I don't ever want to get comfortable with that, so I'm always striving to learn more. How? I have online subscriptions with some of the biggest and best marketers, I have an annual membership with smart insights (I highly recommend this) I listen to podcasts such as Social Media Marketing with Michael Stelzner, Marketing Over coffee, The Social Media Examiner show and a few others! I also have a feed of my favourite marketing brands on feedly which I read daily. This sounds intense, and it can be but in a world thats evolving all the time, you need to keep up or you'll be left behind!

Over the last few months I've seen some pretty eye opening marketing stats. So if you're like me, and want to be in the know, check them out.

Conversion

  1. Using videos on landing pages will increase conversions by 86%. (Wordstream)

  2. 4.8% is the average conversion rate for websites using video, compared to 2.9% for those who don’t. (HubSpot)

  3. For every $92 spent acquiring customers, only $1 is spent converting them (HubSpot)

  4. 61% of companies run five or fewer landing page tests per month (outgrow)

E-commerce

  1. There Were 1.66 Billion Global Digital Buyers in 2017 (Statista)

  2. As of writing, there are 7.6 billion people in the World (sleeknote)

  3. In 2018, E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide (Statista)

  4. Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide (Statista)

  5. 84% of people will not make a purchase if they are dealing with an unsecured website (HubSpot)

SEO

  1. 67k searches are performed on Google every second (HubSpot)

  2. Nearly 80% of users ignore paid ads in search results

  3. 50% of all searches will be voice searches by 2020 (econsultancy)

  4. 97% of page-one results have at least one image on the page (seotribunal)

  5. 50% of search queries are four words or longer (wordstream)

  6. The average first-page result on Google contains 1,890 words (seotribunal)

  7. Long-form content of over 1,000 words consistently receives more shares and links than shorter form content (impactbnd)

  8. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot)

  9. Google is responsible for 96% of all smartphone search traffic, and 94% of total organic traffic.

Mobile search

  1. 2% of searchers will use their phone to help them make a decision about an in-store purchase.

  2. Up to 70% of web traffic happens on a mobile device (CIODive, 2018)

  3. People today have 2X more interactions with brands on mobile than anywhere else—that includes TV, in-store, you name it (Google, 2017)

  4. 46% of people say they would not purchase from a brand again if they had an interruptive mobile experience (Google, 2017)

  5. Mobile devices are used for over 40% of online transactions (99 firms)

Voice search

  1. Voice search usage is increasing on mobile: 58% of consumers have used voice search to find local business information within the last year.

  2. 65% of 25-49 year olds speak to their voice-enabled devices at least once per day

  3. 2017 saw the rise of voice searchers soar to 60%. That’s a 3400% increase from 2008! (search engine people)

  4. 43% of voice-enabled device owners use their device to shop.

  5. 28% of consumers go on to call the business they voice searched for.

  6. 50% of all searches will be voice searches by 2020

  7. 1 in 5 searches on a mobile device is of voice nature (econsultancy)

  8. more than 50% of teenagers are using voice search daily (mobilemarketer)

  9. As of January 2018, there were about 1 billion voice searches per month. (Wordstream)

Video marketing

  1. Video content is 50 times more likely to drive organic search results than plain text. (Omnicore)

  2. Including a video in a post increases organic traffic from search results by 157%. (Search Engine People, 2017)

  3. 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)

  4. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)

  5. YouTube is the second most popular website after Google. (Alexa)

  6. Video marketers get 66% more qualified leads per year.

  7. Video marketers achieve a 54% increase in brand awareness (optinmonster)

  8. 82% of Twitter users watch video content on Twitter

  9. More than 500 million hours of videos are watched on YouTube each day (buffer)

  10. 92 percent of mobile video viewers share videos with others.

  11. Marketers who use video grow revenue 49% faster than non-video users.

  12. Social video generates 12 times more shares than text and images combined (small biz trends)

  13. Video drives a 157% increase in organic traffic from SERPs.

  14. 85% of Facebook videos are watched without sound (digiday)

  15. The average user spends 88% more time on a website with video (mist media)

Social media

  1. Customer service matters. People who report receiving good social media customer service will spend 21% more money on that company’s products.

  2. Over half of the people on social media interact with brands more than once a month. They are using it for more than just sharing updates about their lives (gem ambassador)

  3. There are 3.2 billion daily active users on social media

  4. 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users (Emarketer, 2019).

  5. average of 2 hours and 22 minutes are spent per day per person on social networks and messaging (Globalwebindex, 2018).

  6. 80% of companies online are under the impression that they deliver exceptional social media customer service, while only 8% of their customers say that they agree.

  7. The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays.

  8. 78% of people who complain to a brand via Twitter expect a response within an hour.

  9. 90% of Instagram users are younger than 35

  10. 74% of people say they use Facebook for professional purposes. (HubSpot, 2017)

  11. 40% of members visit the professional social network each day. (Omnicore Agency, 2018)

  12. The average Instagram user spends 53 minutes on the app per day. (Oberlo)

  13. There are over 400 million Instagram users creating Instagram stories every day. (Statitsa, 2018)

Email

  1. Approximately 275 billion emails are sent daily

  2. 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Wordstream

  3. 56 percent of brands using emoji in their email subject lines had a higher open rate, according to a report by Experian.

  4. Only 9% of email subject lines contain emojis. (GetResponse, 2018)

  5. Tuesday is the best day of the week to send email (according to 10 email marketing studies - co-schedule)

  6. Consumers who purchase products through email spend 138% more than those that don’t receive email offers (hatchbuck)

  7. Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns.

  8. Email generates around £29bn retail sales annually (Marketing Week).

  9. 86% of marketers say email is ‘important’ or ‘very important’ to their multichannel marketing strategy (DMA)

AI marketing

  1. By 2020, 85% of customer interactions will be handled without a human

  2. 61% of marketers say artificial intelligence is the most important aspect of their data strategy

  3. 97% of mobile users are using AI-powered voice assistants

  4. Netflix saved $1 billion in 2017 by using machine learning to make personalised recommendations

  5. By 2020, 30% of companies worldwide will be using AI in at least one of their sales processes (venture harbour)

  6. 15% of enterprises are using AI. But 31% said it is on the agenda for the next 12 months (adobe)

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