14 Ethical Companies Doing Black Friday Right

Updated: Nov 24, 2018

United By Blue

United By Blue is a sustainable active clothing brand that uses sustainable materials to create their products including organic cotton and recycled polyester.

The Deal - United By Blue has begun a new initiative known as Blue Friday. Instead of opting to shop til you drop, you can order a DIY a clean up kit and get outside and serve mother earth by cleaning up rubbish from our natural environment.

They will also be having a 25% off sitewide sale and various other sales throughout the week.

Pela Case

Pela created the world's first compostable phone case! The phone case is made from a biopolymer and flaxstic that comes from agriculture waste. It can be composted in an industrial or backyard compost at the end of it's life.

The Deal - 30% OFF site-wide on Black Friday with code BF2018 (Shop Now)

Earth Hero

Earth Hero is your one-stop-shop for all things sustainable! From children’s toys to tech goodies, you can find the most sustainable version at Earth Hero. They vet all of their vendors on transparency and sustainability.

The Deal - 20% OFF store-wide sale. You can also elect to give your savings to one of the three charities Earth Hero is giving back to this holiday season including Friends of the Earth, the Ocean Conservancy, and The Sustainable Packaging Coalition. (Shop Now)

Organic Basics

Organic Basics creates basic pieces for your wardrobe from organic and sustainable materials. Not only do they use the typical materials like organic cotton and recycled rayon, but they are also creating and using more innovative materials such as SilverTech.

The Deal - 25% OFF side-wide. (Shop Now)


Follain is the best online shop for all of your clean beauty needs. Their brands are thoroughly vetted to be sure that the only include clean and toxin free ingredients. The site includes brands such as Herbivore, Indie Lee, and RMS beauty.

The Deal - 20% OFF site-wide from Thursday until Monday, with free shipping on Cyber Monday. (Shop Now)


Greenvelope is an electronic invitation service that allows you to replicate the experience of receiving an invitation without the use of any trees. Greenvelope’s mission is to help save trees, time, and money.

The Deal - Get 20% OFF your holiday invitations with code LIM20.

Now through December 31, 2018 Greenvelope will plant a tree for every purchase. (Shop Now)

Miakoda New York

Miakoda produces ethical clothing in New York. They use sustainable fabrics such as organic cotton, bamboo, and non toxic dyes. They also upcycle their scrap fabric into headbands and scrunchies

The Deal - Use code GREENISTHENEWBLACK for 30% off Black Friday through Cyber Monday.


REI has lead the way in switching it up on Black Friday by closing their doors and saying no to any form of consumerism on Black Friday. Their campaign to #OptOutside encourages people to get outside and enjoy nature as opposed to hunting for deals.

The Deal - Use #OptOutside in support of opting out of consumerism

Marley’s Monsters

Marley’s Monsters is a shop with hundreds of handmade reusables including UNpaper towels, reusable makeup remover clothes, and baby essentials. You can snag any of these sustainable goodies in any pattern of your choice. The team will also be given Thanksgiving day off and a flexible holiday schedule (some folks are taking the day after Thanksgiving and others are taking the 'eve' off).

The Deal - Store-wide 25% OFF sale from November 23, 2018 through November 26, 2018.

Nimble Tech

Nimble is a tech gadget company that creates their chargers and accessories with sustainable materials such as fully recyclable aluminum, plant-based plastics, and durable fabric blends made with organic hemp and recycled plastic bottles.

The Deal - 20% OFF site-wide and 30% off select items on Black Friday


Everlane is an ethical fashion brand with a dedication to fair wages, transparency, and quality garments.

The Deal - Everlane is donating $13 for every order placed to fund beach cleanups across the country through the Surfrider Foundation. That $13 is enough to clean 1 pound of plastic off a beach.


Treeera provides an easy and affordable way to reduce your carbon footprint by planting trees including a monthly membership.

The Deal - For each item purchased Treeera will plant 25 trees!


Osea is a clean skincare brand that is completely vegan and cruelty free. This skin care brand packages their amazing plant based ingredients in glass packaging.

The Deal - Starting on November 22 and running until November 26, spend $135 on the brand's site and get a free Hyaluronic Sea Serum (an $88 value) as a gift with purchase. (Shop Now)

Keep Nature Wild

Keep Nature Wild sells a variety of products and take the funds generated to impact local wild places. A portion of every purchase made on the site is used to restore, maintain, and preserve our wild places.

The Deal - 30 % OFF site-wide for Cyber Monday. Additionally, get a free silicone straw with every purchase. Enjoy free shipping on orders over $50. Make sure to use the code WILDMONDAY at checkout.