In this day in age, digital media is the way to go for your marketing strategy. It’s a lot cheaper than traditional advertising, and it allows for something you don’t get from traditional media. Engagement.
That’s why it’s super important for small businesses and brands to connect to social media, because it’ll allow them to get consumer input and loyalty. Now, the question you may be asking is, "How do I engage them?" At Grayscale Marketing, we know the exact answer. High quality, custom native content and ads.
Native content is a type of online marketing and/or advertising that matches the form and function of the platform upon which it appears. In many cases, it manifests as either an article or video produced by an advertiser with the specific intent to promote a product. It matches the form and style which would otherwise be seen in the work of the platform's editorial staff. The word "native" refers to this coherence of the content with the other media that appears on the platform.
Back in the early days of Facebook, people would just link a YouTube page and off it'd go. Now, thanks to Facebook’s rise in video demand, simply sharing a YouTube link no longer works. Creators must be better and must offer higher quality or custom content. What’s really cool about Facebook’s video platform is that they are encouraging users to upload their videos there. It makes sense, especially because it’s easier to share and analyze what worked and what didn’t.
The same goes for Twitter and Instagram. Using engaging photos and videos (with the right hashtags, of course!) will draw in new people over time. As for all three, having tons of content put out constantly may seem right, but if you aren’t putting in the effort to create something innovating and engaging, all that work was for nothing. As Entrepreneur mentioned in an article about 2017 social media trends, with the way things are going, the number of followers isn’t as important as the numbers of engagements. At Grayscale, we get that. That’s why when implementing social media strategy to clients, we make sure to create quality rather than quantity and drive real conversations with our clients.