How to Remove Information from Google Search Results?
Research shows that over 64% of users trust what they find in search engine results when searching for a business or individual online*. Compelling evidence confirms that one single negative review, comment, blog post or any other negative item could adversely impact your company's reputation, your family, or your career.
How fair is it for one negative content item to damage your image and reputation even though in many cases that negative item is biased, false or misleading? It is not unusual for a company or a person that have spent their entire life or career creating a top notch reputation that deserves the utmost respect by peers, co-workers, family and friends to have their name tarnished by one single negative search result.
Information found on Google and other search engines can make or break you or your company. Removing information from Google search results has become very important to many businesses and individual.
How To Remove Information from Google and other Search Engines?
When you search for your name or company's name on Google, and you are presented with negative information, the first question that comes to mind is "How do I remove this negative information from Google?"
Most people and businesses don't know where to start or what to do in order to remove negative content from search engines. As a matter of fact, most believe it is impossible to remove information from search engines. 88% of people believe that it is nearly impossible to remove false, inaccurate or negative content about them from the search engines*.
The good news is: it is not impossible to get rid of damaging content and forcing the search engines to deindex search results.
Before you blame the search engines for showing such bad information about you or your business, you need to remember that they are merely a medium. They are not responsible for the creation of negative content, they only point it out.
Every search engine has content removal policies in place. Search engines will gladly remove certain search results if it meets their policy guidelines. At SwiftlyLabs we have created a process that audits the search result in question and determines its eligibility and how it conforms with Google and other search engines removal policies.
If the search result is inline with these removal policies we submit a formal request to Google for immediate removal. We also follow a process where we contact the owner or webmaster of the website hosting the negative information and politely request that they remove the content.
Search engines are very receptive about removing discriminatory information as long as it does not undermine the Online Freedom of Speech Act. Most webmasters, if you could reach them, are very cooperative as well. If the negative information is not removed by the search engines or the hosting websites after multiple attempts other measures must be taken.
Remove Information from Google by Legal Measures:
If following Google content removal policy and contacting the hosting websites fails at removing the information, obtaining a court order is the next step in this information removal process. Taking legal action and presenting the case in front of a judge can result in a court order to remove the content. Google and other search engines as well as the owners of the hosting websites will comply with the order of the law or they will face severe consequences.
What If I can't force Google to Remove the Information?
Although implementing the suggested process above usually yields satisfactory results for most cases of information removal, failure can be the outcome for many reasons. So what to do next if you fail at removing the unwanted information from Google and other search engines or websites?
Your last measure and often should be taken at the same time when you start your journey of requesting information removal is search engine results suppression.
Search Engine Results Suppression:
What is search engine results suppression? In digital marketing, there are two industry terms that dominate, SEO and Content Marketing. Search Engine Optimization (SEO) is a set of actions and tactics to ethically boost the ranking of a search result for a specific query. In the case of managing one's online reputation, the query is your company or personal name.
Content marketing on the other hand, is the act of writing compelling and relevant content about a specific keyword phrase or topic. Again in the case of search engine results suppression and online reputation management the query is your company or your personal name.
By creating positive, relevant and thoughtful content about you or your brand and optimized for the search engines you force Google and others to rank your content higher on the search engine results pages (SERPS).
Constantly creating positive and relevant content will improve your online reputation and eventually the negative information will be ranked deep on the search results pages and be hard to find. It is estimated that over 75% of users do not click past the first page of search results on Google*.
It takes a professional Online Reputation Management company like SwiftlyLabs to clean up your online reputation. Call us Today for a Free Online Reputation Consultation.