Luca Bonelli is a 23 year old Masters of Management (marketing) student from Cuneo, Italy. He completed his undergraduate degree in business management from Università Cattolica del Sacro Cuore in Milan, Italy.
" It is the industry I aim to work in, it is the world in which I feel comfortable and satisfied."
Q: What’s something people wouldn’t know about where you grew up?
A: I grew up in a small mountain town where you always see the same faces, where everyone knows everyone else and you’re always “son of”, “nephew of”, “cousin of” and so on. Even though I love Cuneo, I think that most of the people are narrow minded and sometimes judgemental. The reactions during adolescence could be one of two: you throw yourself down or you react, becoming a strong person who doesn’t care about others judgements, who isn’t afraid to make mistakes and to learn from them, who “thinks outside the box” and isn’t afraid to go with it. Lots of the people I used to know still feel all the eyes on them and they wear masks to follow canons the imposed by the majority, hiding their true personality.
Q: Where do you get inspiration?
A: First of all, my greatest source of inspiration is my biggest passion: music. My day starts listening to music and ends in the exact same way. It is the industry I aim to work in, it is the world in which I feel comfortable and satisfied. It inspires me since music has the ability to change my mood and therefore my opinion, giving me the pulse to change perspective.
Since childhood I’ve also been inspired by strong self-made men, first on the list my beloved grandfather. Back in the days, he lost his father during WWII. From there on, he had to look after his mother and two sisters. He built his carpet company from nothing, working hard every day to assure his families economic stability. Looking up to him helps me visualize my goals and work hard to reach them. He taught me that negatives can turn into positives. Third mention goes to traveling, because I’m sure diversity is the biggest inspiration.
Q: Describe yourself in three words?
A: Self-confident: I always hold my own and I’m comfortable with who I am.
Flexible: I enjoy adjusting to any situation and I don’t get flustered easily when faced with unexpected challenges. I adapt quickly and enjoy radical changes.
Motivated: I’m a challenge seeker and I always push myself beyond my boundaries.
Q: What’s a place you have travelled that changed your perspective?
A: With a doubt, Shanghai. I’ve went there in June and travelling around the city by myself. I was shocked by their way of living, working, their ethic and integrity, their mentality was so different from the Italian one. Everything was working perfectly, every citizen gives you the impression they care about their city, their job, their environment. It has opened my mind in a unique way.
Q: Why did you choose Australia for a Masters Degree?
A: I think that Australia is the country with most cultural and ethnical diversity in the world and that was exactly what I was looking for. Even if I am a supporter of academic education, being exposed to and learning about other cultures enriches you in a way that no book can, because it teaches you integrity and respect.
Q: What do you want to get out of Melbourne University by the time you’ve finished your degree?
A: Italian universities guarantee solid academic and theoretical backgrounds. I’ve never experienced the practical education and from Melbourne University I hope to make mine the ability to being practical and approaching problems in a fast and clever way. I also want to be capable of working under pressure in a competitive environment.
If you like this article on Luca, we think you may also enjoy our profile on Francesca Pujatti. Click here to read.
"I think that no one should stop when they accomplish something because there is always “more”
Q: What do your family & friends expect from you?
A: I think that both my family and friends don’t expect me to reach the professional goals I’ve set. By biggest flaw is that I’m a harsh person. Being harsh on myself is productive because I keep raising the bar of my expectations, but their love made me realize that sometimes I should be more kind and comprehensive towards them, because not everyone is spurred on by hardness. I also think that they want for me to seek real happiness, thus leaving the idea of being always perfect.
Q: What do you expect from yourself?
A: I expect from myself determination in pursuing my goals, overcoming all the boundaries that my ideal career has. I also expect to be more organized, on time and empathetic. I want to be a charismatic person and a good leader.
Q: What’s a phrase, saying, or quote you like from your native country and why is it important to you?
A: Even if is not an Italian phrase, I consider it “my” phrase and its “Do More”. I think that no one should stop when they accomplish something because there is always “more”, and that everything we do could be done in a better way. “Do more” always reminds me that when I am doing something for the second time, it should be done and outdo the first time. It’s a special reminder for myself and I also have it tattooed on my arm.
Q: Where do you see yourself in 5 years?
A: I am a big big dreamer, therefore my first answer would definitively be that I see myself in L.A. being the new Scooter Braun. I know this is a bit unrealistic because five years is a too short amount of time, but I am determined to get somewhere near there. In the short run I am seeking a job where I can learn and grow exponentially in a multinational corporation which operates in an industry that aligns to my interests. In the meantime, I would like to develop my professional career and assume more responsibilities. I see myself staying in a company integrated with my culture and values, where I can be a music executive, the figure that in a label makes executive decisions over the artists, managing new talent and deciding on which artist to invest in.
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