NEW POST-COLLECTION LAUNCH + CATWALK SHOW
PRESS RELEASE „WALKINGHEADS“ UPCYCLING FASHION SHOW tHERAPY Recycle & Exorcise + FADE OUT LABEL at SAMEHEADS During Berlin Fashion Week FOR INMEDIATE RELEASE
Berlin, Germany, January 2020
To celebrate a more sustainable and inclusive Berlin Fashion Week, Sameheads has invited two of Berlin's most exciting and inventive upcycling fashion labels for a catwalk show at their location.
ABOUT THE BRANDS FADE OUT Label was born in Berlin in early 2015. FADE OUT Label is a unisex and urban line of inclusive clothing and accessories made from deconstructed vintage using handicraft methods, where the patina of used material recombined in a fresh and different way creates new unrepeatable alchemies. FADE OUT Label embodies a dump-to- hanger ethos and celebrates responsible recycling of materials and innovative designs. We believe in the timeless creativity and in the originality of every single idea and item. We therefore create permanent collections to which new items are added every season. We create comfortable, unisex garments, which due to the use of recycled material become hand-crafted one- offs, repeatable but always different.
tHERAPY Recycle & Exorcise is a sustainable and alternative, gender-free, season-free and trends-free upcycling fashion project based in Berlin/Germany and Córdoba/Argentina, ran since 2012 by two sisters, Paula and Mariángeles Aguirre. tHERAPY has a playful, alternative and inclusive approach to sustentability throught D.I.Y. upcycling and a style that has become recognizable and a reference for newer brands for which tHERAPY has created a path to follow: sustainable fashion can also be experimental, daring and playful.
tHERAPY will be presenting its new post-collection made from material rest from previous collections, vintage and discarded materials, called AWAKE.
AWAKE is a collection inspired by the film "They Live" by John Carpenter from 1988. In the film, the ruling class are aliens concealing their appearance and manipulating people to spend money, breed, and accept the status quo with subliminal messages in mass media.
We see in this messages a clear representation of how fashion operates in our consumer society, enforcing the necessity of consuming always new products via the imposition of trends.
AWAKE is our proposal. Let's wake up and stop obeying. We are not consumers. We are humans. We love the planet that sustain us. We are strong and we don't need to buy more stuff to feel better.
SHOW INFORMATION „WALKINGHEADS“ UPCYCLING FASHION SHOW at Sameheads during Berlin Fashion Week January 16th At Sameheads Berlin - Richardstraße 10, 12043, Berlin-Neukölln Doors open 6pm. Show begins at 7.30pm sharp Limited seating will be distributed on a first come first served basis. MEDIA CONTACT INFORMATION Event E-Mail: firstname.lastname@example.org
Fade Out Label / Andrea Bonfini / +49 157 79227238 tHERAPY Recycle & Exorcise / Paula & Mariángeles Aguirre / +49 163 685 2985
Sameheads / Nathan Dukes / +49 176 656 48750 Facebook Event