Why Your Small Business Needs a Blog
You've set up a website for your small business, you're on social media, and you're confident that your website content includes all the keywords you can think of to boost your SEO and make sure you're high on the list in your customers' web searches. So why aren't you seeing the engagement you hoped for? If all of your other marketing tools are on point but your website just isn't making its way up to that first page of search results, it could be that you're in need of a business blog.
What is a business blog?
Also known as a corporate blog, a business blog is a great way to show customers a more personal side to your business. It can consist of informal or formal posts including updates on your products or services, your take on industry news, competitions, or lifestyle pieces themed around your sector. All of which work hard to give your customers helpful insight into what you do, drive traffic back to your site, and make sure your business rises up those search engine listings.
Why you need a business blog You want a list? Okay!
Blogging boosts your search engine optimisation (SEO) because search engines value websites with fresh and useful content more highly. The higher your ranking in search results, the more customers are likely to find you. Since 75% of people don't scroll beyond the first page of their search results, this is pretty important.
Keeping your site topped up with fresh and interesting content will also give you lots to share with your customers, keeping you fresh and interesting in their minds.
Blogs can feature in-content links back to your products or services, turning readers into customers.
Having a blog related to your business will make you look like an Expert with a capital 'E'.
Still not sold? Have some STATS!
According to TechClient...
Businesses with blogs generate 126% more leads.
Featuring a blog on your site makes you 434% more likely to be highly ranked by search engines.
Interesting content is one of the top three reasons customers give for following businesses on social media.
37% of marketers say that blogging is the most important type of content marketing.
90% of consumers say they find customer content useful, 82% say they enjoy reading relevant content from brands, and 70% say they learn about a company through articles rather than ads.
61% of surveyed consumers said they had made a purchase based on a blog post.
Sounds pretty persuasive, doesn't it? If you're convinced and you'd like to get an affordable blogging service set up for your small business, contact Carli Writes Copy today.